Applaudable App
Crafting intuitive and visually appealing digital experiences that prioritize user needs and business goals.
Discovery Phase
During the discovery phase, I focused on understanding user behavior and expectations within short-form social platforms. I reviewed existing social apps and analyzed user interaction patterns to identify common UX challenges such as content overload, low-quality engagement, and unclear feedback signals.
This phase helped define key usability goals and informed design decisions for content discovery, interactions, and overall experience.
Ideation Development
The user experience was designed to support fast and intuitive interaction within a content-driven social platform. Interface decisions focus on clarity, predictable behavior, and reduced cognitive load, enabling users to consume and interact with content without friction.
A clean, modern visual system was established with an emphasis on content hierarchy and readability. Typography, color, and spacing were selected to create a consistent and unobtrusive visual language that supports engagement while keeping attention on the content. Core user flows were defined for content discovery, interaction, and profile navigation. Each flow was structured to ensure logical transitions, minimal friction, and consistency across screens, serving as the foundation for layout and interaction decisions.
Visual Exploration
Visual exploration focused on translating user flows and information architecture into clear, content-first layouts.
Layout structure, spacing, and typography were refined to support fast content scanning and reduce visual noise. All visual decisions were driven by usability and consistency across key screens.
Brand Application
The defined visual system was applied across all core screens to ensure consistency and clarity throughout the product. Layout patterns, components, and interaction states were aligned with the established UX structure, creating a predictable and cohesive experience across the app.
This approach supports scalability and long-term product growth by enabling reuse of components and maintaining visual and behavioral consistency. As a result, the interface remains intuitive and structured as new features and screens are introduced.
