Hardbacon Web & App
Designing intuitive fintech web and mobile experiences focused on clarity, trust, and user confidence.
Discovery phase
The discovery phase focused on understanding the fintech problem space, user needs, and business context. Existing solutions were analyzed to identify usability gaps and opportunities to simplify complex financial flows.
User insights were gathered through surveys and exploratory conversations to identify key pain points and decision-making behaviors. These findings informed the definition of core UX challenges and guided further structural design.
Ideation Development
The experience was designed to support clear and intuitive interaction across web and mobile platforms. UX decisions focused on usability, predictable behavior, and reduced cognitive load, enabling users to navigate and complete key actions without friction.
Layouts and interface patterns were structured to maintain consistency between web and app experiences, while supporting scalability and future feature growth.
Visual Exploration
Visual exploration focused on translating complex financial flows into clear and accessible layouts for web and mobile platforms. Particular attention was given to hierarchy, spacing, and typography to improve readability and help users quickly understand financial information.
All visual decisions aimed to reduce cognitive load and support trust, ensuring that key data and actions remain easy to scan and interpret across core screens.
Outcome
A cohesive web and mobile experience was delivered based on a clear structure, consistent interaction patterns, and intuitive navigation. Core financial tasks are easy to access and complete across platforms.
The resulting experience emphasizes clarity and trust, ensuring users can confidently interact with financial data while maintaining a predictable and consistent interface.
